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We started our business in a cornfield (sorta)
Our previous venture took seven years from startup to highly successful exit. We served close to 1,500 companies across multiple industries, focusing on the ones caught between basic tools and enterprise bloat. Our midwestern instincts told us to treat every customer like our first.
High-touch service kept our retention rates strong even as we scaled. But customers kept asking for something we didn't have: a way to connect performance data with how people actually felt about their work.
We launched our first product.
Now we’re launching our next-generation performance management platform. We learned a lot the first time around... what worked and what needed some work. And we discovered that nobody really links performance and management together effectively. We’re changing that with Upward365.
We learned from 1,500+ customer implementations
15+ years serving companies across multiple industries showed us what worked and what didn't. Customers consistently told us what was still missing: they needed performance and engagement working together, not bolted on as separate systems. They needed it built for 50 to 2,000 employees, not 50,000. And they needed real humans answering the phone when something went wrong.
We launched Upward365 with those lessons
Performance module launched December 2025 at $7/employee/ month. Engagement module follows in early 2026 at $4/employee/ month. Both together for $10/employee/month with annual commitment. No enterprise complexity. No chatbot support. No pretending you can "toggle modules on and off" when real subscriptions require planning and commitment.
We're building what SMBs told us they needed
We encourage feedback from our customers. They told us they were struggling with not being able to identify flight risks or disengaged employees. They needed a system that linked how people perform with how they feel, so you stop losing high performers to engagement problems you didn't see coming.
High performance plus low engagement equals someone about to leave. Low performance plus high engagement equals a coaching opportunity. Both high equals your retention priorities. Both low equals a problem to address. That's the complete picture. Built by people who've done this before and learned what matters.
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Straightforward
pricing
Performance:
$7/employee/month
Engagement:
$4/employee/month
Both:
$10/employee/month
Real Commitment
Annual Subscription per module.
Add the second module when you're ready. No toggling on and off. Just honest pricing and real planning.
Built by practitioners
Nearly 1,500 companies trusted
us before
We're applying every lesson learned to Upward365.
