About Upward365

Chris Arringdale

Co-Founder & CEO

Dave Arringdale

Co-Founder

Jan 2013

We started our business in a cornfield (sorta)

Our previous venture took seven years from startup to exit. We served close to 1,500 companies across multiple industries, focusing on the ones caught between basic tools and enterprise bloat. Our midwestern instincts told us to treat every customer like our first.

High-touch service kept our retention strong as we scaled. But customers kept asking for something we didn't have: a way to connect performance data with how people actually felt about their work.

Mar 2013

We launched our first product.

Now we’re launching our next-generation performance management platform. We learned what HR teams actually needed, what they tolerated, and what drove them away. Most of all, we learned that software without reliable support is just an expensive problem. Now we're building the next generation—and doing it the right way from the start.

Apr 2025

We learned from 1,500+ customer implementations

15+ years serving companies across multiple industries showed us what worked and what didn't. Customers consistently told us what was still missing: they needed performance and engagement working together, not bolted on as separate systems. They needed it built for 50 to 2,000 employees, not 50,000. And they needed real humans answering the phone when something went wrong.

Jun 2016

We launched Upward365 with those lessons

Performance module launched early 2026 at $7/employee/ month. Engagement module follows shortly at $4/employee/ month. Both together for $10/employee/month with annual commitment. No enterprise complexity. No chatbots. No ticket queues. Real humans who care about your success from day one. No pressure...ever!

That's The Long View. Read how we built this philosophy.

Dec 2018

We're building what SMBs told us they needed

Customers told us they couldn't identify flight risks until it was too late. They needed a system that connected how people perform with how they feel at work. High performance plus low engagement means someone is about to leave. Low performance plus high engagement means a coaching opportunity. Both high means a retention priority. Both low means a problem to address. That's the complete picture—and it's what Upward365 delivers.

Chris and Dave combine technical expertise with a rare ability to  execute and follow through. Their knowledge, drive, and integrity give me full confidence that they'll deliver lasting value.

Brooklyn Vitiritto

Longenecker Financial Services

This team brings decades of proven HR expertise with a fresh, client-first approach. They are intentional in every interaction, act with the highest integrity, and make collaboration effortless. Approachable and results-driven, they are a trusted partner in navigating complex HR challenges.

Ryan Jensen

Compounding Capital Holdings

As a business owner, I've always appreciated how Chris and Dave put people first. Their solutions make performance management feel supportive rather than burdensome.

Dave Farnsworth

Managing Shareholder with MHCS P.C.

What’s Next

We solve real problems with
superior engineering

Seven years later, we were drawn back to the performance arena. Through extensive market research with SMBs, we uncovered key insights: the desire for a unified approach to performance and engagement, a platform built for companies with 50 to 2,000 employees, and the importance of accessible, human-led support.

Straightforward
pricing

Performance:
$7/employee/month  

Engagement:
$4/employee/month 

Both:
$10/employee/month

Real Commitment

Annual Subscription per module.
Start with Performance or Engagement. Subscribe to the second module when your team is ready. Both require an annual commitment. Honest pricing, no hidden fees, no surprises.

Built by practitioners

Nearly 1,500 companies trusted  us before
We're applying every lesson learned to Upward365.

Chris and Dave Arringdale, founders with 15+ years building performance management software for 1,500+ companies. They built Upward365 on a simple conviction: long-term customer success matters more than short-term returns. That philosophy shapes every decision—from how the product works to how the team answers the phone.

Schedule a call with us →

Real humans who answer your calls and emails. No chatbots. No ticket queues. No "your call is important to us" on hold. We have an intense intolerance for mediocre service—we have experienced it ourselves and find it inexcusable. You will reach someone who understands your business and can actually help.

Get Started →

Performance isn't a once-a-year event. It happens every day—in one-on-ones, project wins, coaching moments. Upward365 captures all of it, so when review time comes, you're building on a year's worth of context.

See how it works →

A Story Worth Telling

Learn how it all started
and where we are today.